Overview
The Field Sales Director – B2B Territory is a hands‑on leadership role responsible for managing, coaching, and developing a team of 10–12 outside sales representatives across the GTA.
This position sits above existing sales managers and is accountable for driving field execution, territory growth, and revenue performance.
The ideal candidate has deep B2B field sales experience selling physical products (hard goods), thrives in customer‑facing environments, and excels at leading high‑performing field teams through in‑market coaching and disciplined sales execution.
Responsibilities
Lead, coach, and develop a team of 10–12 outside (field) sales representatives
Conduct regular field ride‑alongs and in‑market coaching sessions
Drive B2B territory growth, revenue performance, and customer penetration
Support reps during customer visits, key account meetings, and territory planning
Build and maintain strong B2B customer relationships across the region
Execute regional sales strategies and growth initiatives
Monitor pipeline, forecasting accuracy, and team performance metrics
Ensure CRM discipline, data accuracy, and timely reporting
Provide performance insights and recommendations to senior leadership
Compensation Structure (Important)
Compensation Model: Base salary + commission
On‑Target Earnings (Year 1): $100,000 – $120,000
Performance‑Based Incentives: Tied directly to team results
Job Type: Full‑time
Work Model: Hybrid (field‑based leadership role; not remote)
Location: Richmond Hill, ON (GTA territory coverage)
Qualifications
Required (Non‑Negotiable)
Experience managing or coaching outside/field sales representatives
Proven success in B2B field or territory sales
Experience selling physical products / hard goods
Comfortable working in customer‑facing field environments
Valid driver’s license and willingness to travel across the GTA
Passport (occasional U.S. travel required)
Proficiency with CRM systems and Microsoft Office
Strongly Preferred
Automotive aftermarket or dealership sales
Industrial, equipment, or fleet sales
Distribution or wholesale B2B environments
Not Suitable For
SaaS / software / tech sales
Inside sales, SDR, or call‑centre backgrounds
Account managers without field sales experience
Individual contributors with no leadership experience
Corporate or non‑sales leadership roles
Fundamental Skills
Field‑based sales leadership and coaching
Territory management and revenue growth strategy
Strong B2B relationship‑building and customer engagement
Pipeline management, forecasting, and performance tracking
CRM discipline and data‑driven decision‑making
Ability to influence, motivate, and elevate team performance
Hands‑on leadership style with strong situational awareness
Excellent communication and presentation skills
Ideal For
Leaders who thrive in hands‑on, field‑based environments
Sales managers who excel at coaching reps in real time
Professionals with strong B2B experience in hard goods
Individuals who enjoy building customer relationships and driving territory growth
Leaders who prefer action, field execution, and team development over corporate strategy
Candidates seeking a high‑impact role with direct ownership of regional performance