Overview
The Director, Product Marketing and Integrated Campaigns is responsible for defining product positioning, messaging, and go‑to‑market strategy across the enterprise product portfolio. This role translates product and growth priorities into compelling value propositions and integrated multi‑channel campaigns that drive adoption, market presence, and commercial outcomes.
The Director leads a high‑performing team, ensuring launch readiness, cross‑functional alignment, and execution excellence across all major initiatives.
Responsibilities
Define product marketing and campaign strategy, including positioning, messaging, differentiation, and value propositions
Translate product strategy and market insights into coordinated launch and go‑to‑market plans
Ensure marketing readiness through messaging frameworks, content, and enablement assets
Plan and oversee integrated, multi‑channel campaigns aligned to product and business priorities
Ensure campaign focus, sequencing, and alignment across digital, content, lifecycle, paid, and sales‑supported channels
Lead and develop the Product Marketing & Integrated Campaigns team, building capabilities and establishing operating rhythm
Drive cross‑functional collaboration with Product, Sales, Communications, and other internal partners
Ensure campaigns and launches are measurable, outcome‑driven, and tied to commercial performance
Compensation Structure (Important)
Job Type: Full‑time
Work Model: Hybrid
Benefits:
Paid time off
Profit sharing
Flexible benefits from day one
Health Spending Account (HSA) or Personal Spending Account (PSA)
Defined contribution pension plan with company match
Performance‑based bonuses
Employee & Family Assistance Program
24/7 virtual healthcare
Workplace wellness initiatives
Unlimited mentorship programs, internal gig marketplace
Exclusive banking perks
Employee discounts
Qualifications
Required
Bachelor’s degree (or equivalent experience)
10+ years of B2B experience in product marketing and campaign management
5+ years of people leadership experience
Expertise in defining value propositions, messaging hierarchies, and narrative frameworks
Experience with marketing‑led launch planning (audience, messaging, channels, metrics)
Experience developing personas, JTBD frameworks, and segment‑specific messaging
Strong use of competitive analysis, win/loss insights, and market scanning
Proven ability to architect integrated campaigns across digital, content, lifecycle, paid, and sales‑supported channels
Experience prioritizing and sequencing initiatives with clear trade‑offs
Understanding of full customer journey (acquisition → adoption → expansion → retention)
Ability to define and measure launch/campaign success metrics tied to pipeline, adoption, and conversion
Experience connecting marketing activity to downstream business outcomes
Strong analytical skills to optimize messaging, channel mix, and investment allocation
Knowledge of digital enrollment/onboarding experiences and conversion optimization
Preferred
Master’s degree (MA, MBA)
Experience in payments or fintech
Fundamental Skills
Strategic product marketing leadership
Go‑to‑market planning and execution
Multi‑channel integrated campaign design
Messaging architecture and value proposition development
Cross‑functional alignment and stakeholder management
Data‑driven decision‑making and performance optimization
Team leadership, capability building, and organizational development
Customer, market, and competitive insight synthesis
Strong communication, storytelling, and executive‑level presentation skills
Ideal For
Senior product marketing leaders who excel at shaping positioning and GTM strategy
Professionals who thrive in complex B2B environments with multiple product lines
Leaders who can translate insights into compelling narratives and measurable campaigns
Individuals who enjoy building high‑performing teams and scalable marketing systems
Strategists who balance creativity with analytical rigor and commercial accountability
Candidates seeking a hybrid role with significant cross‑functional influence and enterprise impact